Roadway Moving
Behind the Board: How Roadway Moving Chose the Locations for Its Los Angeles and Miami Billboards
You may have seen Roadway Moving while driving through Los Angeles or South Florida this summer.
Our newest billboards appeared along some of the busiest and most recognizable corridors in both markets, from the Sunset Strip and Wilshire Boulevard in Los Angeles to I-95, Brickell and the gateways connecting Miami with the surrounding South Florida communities.
But the locations were not chosen simply because they offered heavy traffic.
They were selected using Roadway's own moving data, including the neighborhoods generating the most inquiries, the markets with the strongest customer demand and the areas where our moving crews already work every day.
Welcome behind the board.
A Billboard Campaign Built Around Real Moving Patterns
Roadway Moving has continued expanding nationwide: from New York City to Los Angeles, San Francisco, Miami, Chicago, Dallas, Denver, Seattle, Atlanta and Austin. But growth is not only about entering new cities. It is also about investing more deeply in the communities we already serve.
Los Angeles and Miami are two of Roadway's most important moving and storage markets. Both cities have highly mobile populations, dense residential neighborhoods and unique challenges that require experienced local teams.
Our goal was to place Roadway Moving in the same neighborhoods where customers already live, work and move.
Rather than buying billboards across an entire metro area, we focused on the corridors that connect our strongest moving neighborhoods.
Behind the Los Angeles Billboards
Roadway's Los Angeles campaign launched with five premium billboards across the Westside, Miracle Mile and the Sunset Strip.
The locations included:
- Wilshire Boulevard at Wellesley Avenue
- Wilshire Boulevard at Granville Avenue
- Santa Monica Boulevard near Sawtelle Boulevard
- La Brea Avenue near Wilshire Boulevard
- Sunset Boulevard on the Sunset Strip
Four of the five boards were positioned along the Wilshire and Santa Monica Boulevard spine, connecting some of Roadway's busiest Los Angeles moving neighborhoods. The fifth created a major brand moment on the Sunset Strip.
The boards featured two messages designed for Los Angeles drivers:
A simple expression of the hospitality-first experience Roadway Moving brings to every move.
Because anyone who has moved in Los Angeles knows that even a five-mile relocation can involve traffic, parking restrictions, narrow streets, building requirements and complicated scheduling.
Behind the Miami Billboards
In Miami, Roadway Moving expanded the outreach to connect the city's urban core, waterfront neighborhoods and major commuter routes.
The selected corridors included areas around:
- I-95 and the Edgewater to Midtown corridor
- Biscayne Boulevard
- Brickell and Downtown Miami
- The MacArthur Causeway
- Coral Gables and Coconut Grove
- Major routes serving the wider South Florida market
Miami-Dade represents a substantial portion of Roadway's Florida moving activity. The campaign was designed around the neighborhoods where that demand is concentrated, including Brickell, Edgewater, Midtown, Wynwood, Downtown Miami, Miami Beach, Coral Gables and Coconut Grove.
Each corridor serves a different type of Miami customer.
Brickell and Downtown are dominated by high-rise and condominium moves. Edgewater, Midtown and Wynwood attract highly mobile residents. Coral Gables and Coconut Grove require experience navigating residential streets, gated properties and high-value homes. The MacArthur Causeway provides visibility to customers traveling between mainland Miami and Miami Beach.
Explore the Campaign
Board Locations — LA Westside
Tap a dot to jump to that board below.
The Wilshire Corridor
Eastbound morning · Westbound eveningWest LA to Miracle Mile
Why here
The Wilshire spine carries the densest concentration of affluent movers in LA. These ZIPs drive the most bookings and highest average ticket in the metro. Three boards in sequence ensure frequency — commuters see Roadway multiple times on a single drive.
Wilshire @ Wellesley
West LA / Brentwood · 007090
"Moving? Say less. We got you."
→ Eastbound morning commute into Century City & Beverly Hills
Wilshire @ Granville
West LA / Brentwood · 007123
"Traffic sucks. Moving shouldn't."
→ Eastbound morning commute — 2 miles from 007090, reinforcing frequency
La Brea @ Wilshire
Miracle Mile · 007205
"Traffic sucks. Moving shouldn't."
→ North-south crossroads — catches commuters heading to Hollywood & Mid-Wilshire
Santa Monica Blvd
Westbound evening commuteThe Westside's parallel east-west artery
Why here
Santa Monica Blvd is the parallel commuter route to Wilshire — catches the overflow traffic and the restaurant/retail crowd heading to Sawtelle Japantown.
Santa Monica @ Sawtelle
Sawtelle / West LA · B1109
"Traffic sucks. Moving shouldn't."
→ Westbound evening commute home to Santa Monica & Brentwood
The Sunset Strip
Westbound eveningLA's most iconic boulevard
Why here
The Sunset Strip is a prestige placement. High visibility to entertainment industry professionals and affluent West Hollywood residents — a top mover demographic.
8349 W Sunset Blvd
Sunset Strip / West Hollywood · LA002D
"Moving? Say less. We got you."
→ Westbound evening commute — next to Carney's, a Sunset Strip landmark
Campaign Reel
Board Locations — Miami-Dade
Tap a dot to jump to that board below.
The I-95 Spine
Southbound morning · Northbound eveningLittle River → Wynwood → Downtown → Brickell
Why here
This corridor alone drives 47% of all Miami-Dade bookings. Four consecutive boards create a gauntlet — impossible to miss Roadway on the morning commute downtown.
I-95 @ NW 72nd St
Little River · M60110O
"Traffic sucks. Moving shouldn't."
→ Southbound morning rush — first board commuters hit entering the corridor
I-95 @ NW 62nd St
Wynwood · 5711CPH
"Traffic sucks. Moving shouldn't."
→ Southbound morning rush — second hit, 1 mile after M60110O
I-95 @ NW 32nd St
Wynwood / Design District · 005478
"Traffic sucks. Moving shouldn't."
→ Southbound commute — third hit approaching Downtown exits
I-95 @ SW 8th St
Downtown / Brickell · 004051
"Traffic sucks. Moving shouldn't."
→ The Brickell exit — catches commuters arriving at Miami's financial district
Biscayne Blvd
Southbound local trafficThe surface-street alternative through Edgewater
Why here
Biscayne Blvd is the local route for residents who skip the highway. Edgewater is one of Miami's fastest-growing condo corridors — prime mover territory.
Biscayne Blvd @ NE 55th Terrace
Edgewater · 006954
"Traffic sucks. Moving shouldn't."
→ Southbound local traffic — residential corridor with new high-rise construction
The Causeway Gateways
Westbound morning commuteMacArthur & I-195 — the only way off the Beach
Why here
These causeways are the only routes connecting Miami Beach to the mainland. Every Beach resident heading to work crosses one of these boards. Affluent traffic, captured at the chokepoint.
I-395 MacArthur Causeway
Downtown / South Beach Gateway · #2001-E
"Moving? Say less. We got you."
→ Westbound morning commute from South Beach into Downtown Miami
I-195 E of Biscayne
Design District / North Beach Gateway · 5722CPH
"Moving? Say less. We got you."
→ Westbound morning commute from North Beach into Midtown & Design District
Coral Gables — Bird Road
East-west local trafficThe high-value southern flank
Why here
Coral Gables is one of Miami's wealthiest residential enclaves. Bird Road at Douglas is a key intersection for residents heading to US-1 and the Gables business district.
Bird Rd @ Douglas Rd
Coral Gables · 002575
"Moving? Say less. We got you."
→ East-west commute through Coral Gables residential core
Campaign Reel
More Than a Billboard
For Roadway Moving, these boards represent more than an advertising campaign.
They show our continued commitment to California and Florida. Behind every billboard is a local operation: professionally trained movers, Move Coordinators, moving trucks, storage facilities and teams working every day to make moving feel easier.
The billboards introduce the Roadway Moving name, but our crews deliver the experience behind it.
That means:
- Dedicated coordination from quote through delivery
- Transparent pricing
- Professional packing and custom crating
- Live move tracking
- Local and long-distance moving
- Short-term and long-term storage
- Experienced, in-house Roadway crews
The campaign's larger purpose is long-term: building familiarity and trust before someone needs to move.
See Roadway Moving Around the City?
Billboards are designed to be seen quickly, but every placement has a story behind it.
Explore the galleries above to see Roadway Moving across Los Angeles and Miami. And when your next move arrives, look for the same name on the truck outside your home.
Because moving should not feel overwhelming.
It should feel like a nicer way to move.
Ready to Move?
Planning a move in California, Florida or anywhere across the country? Get your personalized Roadway Moving quote today.
Get a free quote